Lama Jouni is a fashion brand redefining wardrobe essentials — timeless, minimal pieces crafted with attention to fit, cut, and fabric for the modern woman.

Scope
End-to-end design and development of an e-commerce store for a Lebanese fashion label, first launched in 2020 and revisited in 2026 with a full site revamp following a rebrand. The engagement spans ongoing maintenance, Klaviyo email marketing and automations, and SEO — reflecting a sustained collaboration that has grown with the brand.