Studio

We are a multidisciplinary design and development studio building digital systems and designed experiences with technical precision and long-term thinking. We collaborate with independent brands, creative studios, and cultural institutions. We also work closely with branding and design studios as their development partner.

Currently based in Paris, we bring over ten years of practice across digital and experiential work, delivered through a structured, collaborative process. We see our role as accompanying transformation — present from early strategy and scoping through systems architecture, build, and what comes after.
Digital Services

— Systems Scoping & Technical Architecture
— Platform & Intelligence Systems Design
— UX/UI Design & Web Development
— E-commerce Design & Development
— Mobile Application Design & Development
— Custom Tools & Prototyping
— AI Integration & Custom Tooling
— CMS & Platform Consulting
— Email & Marketing Tools
Experiential Services

— Experience Design Consulting
— Concept Development & Activation
— Game Design Concept & Mechanics
— Creative Technology & Production
— Digital Audiovisual Systems
— Sonic Branding
— Curated Playlists
Approach

For defined projects, we scope in detail and work in stages from architecture to launch. For innovation projects — businesses built on domain expertise that requires systemization — what looks defined often runs deeper, and we structure that into systems, before any build begins.

Either way, we advise on the right platforms, tools, and approach for each project. We build custom when necessary, adapt existing systems when practical, and choose approaches that serve the work. We build iteratively, testing and refining as we go. After launch, we maintain and adapt the work over time.

We work with the best tools available — including AI tools — embedded in how we research, design, build, and problem-solve. They let us move with more precision and bring a sharper quality of thinking and efficiency to every stage of a project.

Team

Roula Gholmieh

Moves fluidly between systems design, interfaces, and the technology that connects them.

MFA Design & Technology, Parsons School of Design, New York (2015)
Bachelor of Architecture, American University of Beirut (2011)

Michèle Kamel

Spans audio, systems, and the business strategy that carries a studio forward.

MBA in Media Management, Metropolitan College of New York (2016)
Music Business Certification, Point Blank Music College, London (2013)
Bachelor of Science, Economics & Management, Lebanese American University (2011)